Colombian commerce and financial services platform Addi has secured an $85 million Series D funding round led by Citius, with BTG Pactual’s Private Capital division joining as co-lead. The investment is particularly notable because it marks BTG Pactual’s first Growth investment outside Brazil.
While many funding rounds are about extending a company’s runway, Addi’s situation looks different. According to CEO and co-founder Santiago Suárez, the company has already been profitable for the past two years. Instead, this raise is focused on speeding up growth while bringing experienced strategic partners into the business.
More than just fresh funding
The new capital will help Addi expand its credit platform, strengthen its technology infrastructure and introduce additional financial products for both shoppers and merchants across Colombia.
The partnership with BTG Pactual goes beyond funding. Both companies also plan to work together on strategic initiatives in the Colombian market, suggesting the relationship could create opportunities beyond capital alone.
This investment follows another major milestone earlier this year. In April, Addi secured a $150 million structured credit facility arranged by J.P. Morgan, increasing its total debt commitments to more than $680 million. Around the same time, the company also received regulatory authorization from Colombia’s financial supervisor, allowing it to operate as a regulated financial entity and opening the door to future deposit-taking services.
Founded in 2018 by Santiago Suárez, Daniel Vallejo and Elmer Ortega, Addi now serves more than three million customers and over 39,000 merchants ranging from small businesses to large brands.
Key takeaways for fintech founders
- Raising capital isn’t always about survival. It can also be about accelerating an already healthy business.
- Strategic investors can bring market access and long-term partnerships alongside funding.
- Combining equity, debt financing and regulatory progress can strengthen a fintech’s growth strategy.
- Scaling both merchant and consumer ecosystems can create a stronger foundation for expansion.
Enjoy stories like this?
At Your Fintech Story, we break down fintech funding rounds, product launches and industry moves into practical lessons for founders and fintech leaders. Reach out if we can help.
