Day: July 2, 2026

Rentify started as a rental payments infrastructure play. With its latest $2 million seed round, the company is clearly widening the scope.

Founded in 2025 by Rajneel Kumar and Rashed Hareb, the UAE-based startup is now positioning itself closer to an operating system for rental management rather than just a payments rail. The shift is anchored in its new product, Earn AI, which automates core landlord and property management workflows.

The move reflects a broader pattern in fintech-adjacent proptech: once payment flows are stable, the next layer becomes control of the workflow around those payments.

What Earn AI actually does

Earn AI is designed to reduce manual work in rental operations while tightening revenue capture across portfolios.

The platform focuses on recurring, operational tasks that often sit fragmented across tools or spreadsheets.

At its core, Earn AI automates:

• Rent collection and payment tracking
• Tenant onboarding workflows
• Automated payment reminders
• Lease renewal processes

The company is framing this as “revenue management,” but the practical layer is simpler: fewer missed payments, fewer delayed actions, and less reliance on manual follow-ups.

That matters in a market where operational inefficiencies tend to accumulate quietly rather than appear as visible failures.

Early traction and a visible revenue gap

Rentify is already working with five enterprise customers in the UAE, including Gargash Real Estate, New Star Property Management, Arabian Acres Real Estate, Purecare Management, and RSH Holiday Homes Rental.

Together, these firms manage thousands of residential and commercial units, which gives Rentify a meaningful early dataset to observe portfolio behaviour.

One of the more notable internal findings: landlords and property managers may be losing between 8% and 14% of annual rental income due to pricing gaps, tenant churn, and payment leakage.

Even without overinterpreting the number, it highlights a familiar issue in rental markets: revenue loss rarely comes from a single failure point. It’s usually distributed across small operational frictions.

The funding context and what comes next

The new round brings Rentify’s total funding to $2.5 million, including a $500,000 pre-seed round in 2025. The latest investment came from a syndicate of real estate and fintech investors.

The capital will go toward scaling Earn AI and strengthening its AI-driven operational layer for property management workflows.

The direction is clear: expand from infrastructure into intelligence, and from transaction handling into decision and process automation.

Key takeaways

• Rentify is shifting from rental payments infrastructure into a broader AI-driven operating platform
  
  
• Earn AI automates core rental workflows like collections, onboarding, reminders, and renewals
  
  
• Early enterprise adoption spans five UAE property management firms
  
  
• Internal data suggests 8–14% of rental income may be lost through operational inefficiencies
  
  
• The $2M seed round will accelerate rollout and platform expansion

If you’re building in fintech or and seeing similar “workflow gaps turning into revenue gaps,” we can help. Reach out.

Colombian commerce and financial services platform Addi has secured an $85 million Series D funding round led by Citius, with BTG Pactual’s Private Capital division joining as co-lead. The investment is particularly notable because it marks BTG Pactual’s first Growth investment outside Brazil.

While many funding rounds are about extending a company’s runway, Addi’s situation looks different. According to CEO and co-founder Santiago Suárez, the company has already been profitable for the past two years. Instead, this raise is focused on speeding up growth while bringing experienced strategic partners into the business.

More than just fresh funding

The new capital will help Addi expand its credit platform, strengthen its technology infrastructure and introduce additional financial products for both shoppers and merchants across Colombia.

The partnership with BTG Pactual goes beyond funding. Both companies also plan to work together on strategic initiatives in the Colombian market, suggesting the relationship could create opportunities beyond capital alone.

This investment follows another major milestone earlier this year. In April, Addi secured a $150 million structured credit facility arranged by J.P. Morgan, increasing its total debt commitments to more than $680 million. Around the same time, the company also received regulatory authorization from Colombia’s financial supervisor, allowing it to operate as a regulated financial entity and opening the door to future deposit-taking services.

Founded in 2018 by Santiago Suárez, Daniel Vallejo and Elmer Ortega, Addi now serves more than three million customers and over 39,000 merchants ranging from small businesses to large brands.

Key takeaways for fintech founders

• Raising capital isn’t always about survival. It can also be about accelerating an already healthy business.
  
  
• Strategic investors can bring market access and long-term partnerships alongside funding.
  
  
• Combining equity, debt financing and regulatory progress can strengthen a fintech’s growth strategy.
  
  
• Scaling both merchant and consumer ecosystems can create a stronger foundation for expansion.

Enjoy stories like this?

At Your Fintech Story, we break down fintech funding rounds, product launches and industry moves into practical lessons for founders and fintech leaders. Reach out if we can help.