The 2025 Lloyds Banking Group Consumer Digital Index is packed with insight on how people across the UK are using artificial intelligence to manage their money. For fintech founders, it’s a real-world map of user behaviour, trust gaps and opportunity.

AI has become part of daily money life

Lloyds found that 56 percent of UK adults – around 28 million people – used AI to manage their money in the past year. Nearly one in three use it weekly.

The most common tools are ChatGPT (60 percent), bank AI assistants (32 percent) and financial apps such as robo-advisers (9 percent).

AI use is strongest among younger adults, parents and Londoners, and half of users plan to increase their use over the next year. People rely on it for budgeting, savings goals and financial education.

Among those using AI weekly, the average reported saving is £474 a year, while across all AI users the average is £399.

These are self-reported numbers, but they confirm a clear pattern: AI has moved from experiment to everyday habit in personal finance.

Confidence grows with digital skills

The Index highlights a strong link between digital engagement and financial confidence. Among people who feel informed about their finances, 31 percent use AI daily or weekly, far above the average. Regular AI users are also more likely to invest, improve credit scores and save for retirement than those who never use such tools.

Digital fluency and financial capability are reinforcing each other. As people gain confidence with digital tools, they take more control of their financial decisions.

Trust will define who wins

The biggest barrier now is trust. Forty percent of adults say they trust banks and advisers more than AI, while 15 percent trust AI-generated advice more. Among 25–34 year olds, that rises to 23 percent.

Concerns about data privacy and bias remain high. Eighty-eight percent of non-users worry about these issues compared with 77 percent of regular users. Once people start using AI, anxiety drops, showing that familiarity and transparency help build trust.

For fintechs, this data is a warning and an opening. Responsible, transparent AI is not a compliance checkbox. It is how you earn the right to be part of people’s financial routines.

Incumbents are already moving fast

Lloyds has more than 800 AI models in production and uses Athena, a generative AI assistant deployed to 30,000 employees, cutting customer query times by 66 percent. The bank is among the top five globally for AI transparency in the 2025 Evident AI Index.

Fintech startups cannot outspend that scale, but they can out-focus it. Agility, clarity and human-centred design are the paths to staying relevant in this new AI landscape.

Key takeaways for fintech startups

Here’s what founders should note from the Lloyds data:

• Mainstream adoption: 56 percent of UK adults already use AI in finance.
  
  
• Trust gap: Younger users are open to AI, older users still prefer banks.
  
  
• Financial impact: Average reported savings of £399–£474 per year.
  
  
• Confidence link: Digital skills and financial capability grow together.
  
  
• Strategic signal: Transparent, explainable AI is becoming a market standard.

To turn these findings into growth strategy, contact Your Fintech Story. We help fintech startups translate complex trends into clear positioning and smart marketing moves.