The news comes from the portal EU-Startups, which reported that Dutch fintech POM has acquired Danish invoicing automation company FarPay. The story frames the deal as a strategic step toward building a stronger European position in invoice-to-cash automation.

A closer look at the companies involved

POM is active in digital payments, payment requests and receivables management. It built a reputation on simplifying customer payment flows and helping organisations streamline how they collect money.

FarPay operates in the invoicing automation space. Its platform focuses on generating invoices, sending them at the right moment and connecting them directly to payment methods. It also manages follow-up actions and improves accuracy in the payment lifecycle.

Together, these capabilities cover a large part of the invoice-to-cash chain. The acquisition effectively combines invoicing, payment processing and debtor follow-up in one group.

What EU-Startups highlighted

According to the reporting, FarPay will continue operating under its own brand. Its team and management remain in place, and the company keeps its base in Denmark. The arrangement allows FarPay to maintain its expertise while benefiting from the scale of the broader POM Group.

EU-Startups also noted the role of Vortex Capital Partners. Their support helped POM structure and accelerate the acquisition, giving the Dutch company more confidence as it expands deeper into Northern Europe.

What this means for POM

POM strengthens its geographic footprint. Until now, the company had a solid position in Belgium, the Netherlands and Germany. Adding a Danish operation gives the group better coverage across the Nordics and more room to grow its product suite.

POM also gains technical depth. FarPay’s focus on automated invoicing complements POM’s existing payments and receivables expertise. The combined stack aims to deliver a cleaner, more connected workflow from invoice creation to completed payment.

What this means for the broader market

The deal reflects a pattern that is becoming more visible in European fintech. As the market matures, companies look for scale, integration and cross-border presence. Smaller specialised solutions often feel pressure to join forces with players that can offer broader value.

Businesses using these tools increasingly want fewer vendors and fewer integrations. They expect one place to manage invoicing, payment options, reminders and reconciliation. The POM and FarPay combination fits that direction.

Key takeaways for fintech startups

A short summary for founders and C-level teams:

• Integrated platforms often win when customers want fewer steps and cleaner workflows.
  
  
• Expanding into new regions can accelerate growth more than adding incremental features.
  
  
• Combining complementary capabilities can strengthen product positioning overnight.
  
  
• Consolidation in B2B financial automation is increasing, which influences how startups plan product and market strategy.

If you want support in positioning your fintech for growth or navigating market shifts like this one, Your Fintech Story can help you shape a clear and competitive strategy. Contact us.