Egypt-based e-commerce operations platform Fincart has raised an oversubscribed $2.8 million Seed funding round to support its expansion across the Middle East and Africa. The round was co-led by Launch Africa and Antler MENAP, with participation from Yango Ventures, Five35 Ventures, Bluestream Capital, Hi2 Global, Kalahari Venture Labs, and several other regional investors.

Founded in 2023 by Mostafa Masry and Nihal Ali, Fincart provides an AI-powered operating platform that helps e-commerce merchants manage shipping, customer engagement, and cash advances through a single interface. The platform integrates with more than 40 courier companies across Africa, allowing businesses to streamline day-to-day operations.

AI platform aims to simplify merchant operations

Fincart says its platform was built to address operational challenges faced by online merchants, particularly around last-mile delivery and cash-on-delivery reconciliation. Instead of relying on multiple disconnected tools, merchants can manage key operational processes from one platform.

The company currently serves more than 450 merchants and enterprise clients across sectors including fashion, cosmetics, accessories, and electronics. According to Fincart, its platform has facilitated nearly EGP 1 billion in gross merchandise value through automated workflows. The company also says around 40% of its customer acquisitions have come through referrals without any marketing spend over the past three years.

Investment to support regional expansion

Fincart plans to use the new funding to further develop its AI platform, expand its commercial and technology teams, strengthen strategic partnerships, and accelerate growth across the MENA and African markets. The company also intends to lay the groundwork for expansion into additional markets in 2027.

The Seed round follows Fincart’s pre-Seed funding round in January 2025, which was led by Plus VC alongside other regional investors.

Key takeaways for fintech startups

Fincart’s latest funding round highlights several trends shaping fintech and commerce infrastructure across emerging markets:

• AI-powered platforms continue to simplify complex merchant operations.
  
  
• Combining operational tools and embedded financial services can create greater value for businesses.
  
  
• Strong product-market fit can fuel organic, referral-driven customer growth.
  
  
• Investors remain interested in fintech infrastructure supporting e-commerce across MENA and Africa.

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