Colombian buy-now, pay-later fintech Addi has secured an $86 million Series D funding round led by Citius and BTG Pactual, with participation from GIC and Monashees. While large funding rounds often support companies on the path to profitability, Addi presents a different story. The company says it was already profitable before the investment, positioning this raise as an opportunity to accelerate growth rather than secure financial stability.

A different approach to fintech fundraising

According to CEO and co-founder Santiago Suárez, the funding was not driven by necessity but by investor interest. Citius approached Addi with the investment opportunity and will now join the company’s board of directors.

Founded in 2018, Addi has grown into one of Colombia’s largest consumer fintechs, serving 5.5 million customers through partnerships with 76,000 merchants across more than 1,000 municipalities. The company plans to use the new capital to expand customer acquisition while continuing to invest in artificial intelligence.

AI and scale become competitive advantages

Addi also highlighted the operational impact of AI across its engineering teams. By improving productivity, the company has been able to scale its business without increasing headcount at the same pace.

With BNPL adoption in Latin America still below levels seen in more mature markets, Addi enters its next growth phase from a position of financial strength. Its combination of profitability, broad merchant coverage, and continued technology investment reflects how fintech leaders are increasingly prioritising sustainable expansion alongside innovation.

Key takeaways for fintech startups

Here are the main lessons fintech founders can take from Addi’s latest funding round:

• Profitability can strengthen fundraising rather than limit it.
  
  
• Strategic investors may approach companies that demonstrate strong business fundamentals.
  
  
• AI can improve operational efficiency and support scalable growth.
  
  
• Market expansion is more sustainable when supported by a strong merchant ecosystem.

Your Fintech Story helps fintech startups turn growth milestones into compelling stories that attract customers, partners, and investors. Whether you’re preparing for your next funding round or scaling your brand, reach out. We’re here to help you communicate your vision with clarity and impact.