Artificial intelligence is steadily moving from being an assistant to becoming an active participant in business operations. For fintech startups, that shift creates an opportunity to rethink products that have traditionally focused on reporting rather than execution.

Copenhagen-based Franklin is betting that finance should be one of the first areas to make that transition. The company has now secured €1.6 million (DKK 12 million) in a seed funding round led by True Collective, with participation from several angel investors. The fresh capital will support further development of its AI capabilities while helping the company expand both its engineering and commercial teams.

Building finance tools that do more than track spending

Franklin focuses on e-commerce businesses, offering payment cards designed for merchants with significant advertising budgets. The platform combines spending infrastructure with software that automatically collects, matches and categorizes receipts and transactions from platforms including Meta, Google and TikTok.

The goal is to reduce one of the more repetitive parts of running an online business. Instead of manually gathering receipts and reconciling transactions, merchants can automate much of the bookkeeping process directly within the platform.

According to CEO and co-founder Nikolaj Bomann Mertz, Franklin sees AI becoming the foundation of its product rather than simply another feature. The company’s long-term vision is to move beyond dashboards and reporting toward AI agents capable of carrying out finance tasks on behalf of customers.

Early traction supports broader European ambitions

Franklin says more than 250 Danish companies already use its platform, primarily e-commerce businesses. The startup has also begun expanding into the Netherlands, giving it an early foothold outside its home market.

Investor True Collective believes automation will play an increasingly important role in financial operations for online merchants. Franklin aims to position itself at the centre of that shift by building a platform where AI can reconcile, categorize and manage routine financial workflows while businesses retain oversight.

The new funding represents another milestone in Franklin’s journey. While the vision of fully agentic finance is still developing across the industry, the company is investing early in the technology it believes will define the next generation of financial software for European e-commerce businesses.

Key takeaways

• Franklin has raised €1.6 million in a seed funding round led by True Collective.
  
  
• The company builds payment cards and AI-powered finance tools for e-commerce businesses.
  
  
• Its platform automates receipt collection, transaction matching and bookkeeping tasks.
  
  
• More than 250 Danish businesses already use Franklin, with expansion underway in the Netherlands.
  
  
• The new funding will accelerate AI development and support hiring across engineering and commercial teams.

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