Most professionals aren’t drowning in strategy. They’re drowning in emails, meetings, and notes that go nowhere. London-based Fyxer AI spotted that, built a product to fix it, and just raised a $30M Series B from investors including Madrona, Lakestar Capital, and Salesforce’s Marc Benioff.

The idea? An AI-powered executive assistant that anyone can use; not just the C-suite.

But what’s really interesting is how they got here. For fintech founders, especially those thinking about product-market fit, scalable growth, and expansion outside tech bubbles: Fyxer is worth studying.

Here’s the blueprint.

Focus on the 95%, not the 5%

Fyxer didn’t build for tech bros with productivity hacks. They built for the other 95% of professionals; the ones juggling overflowing inboxes, endless meetings, and no assistant in sight.

That meant:

• Automating repetitive admin like email triage, scheduling, and meeting summaries
  
  
• Plugging into existing tools like Gmail, Outlook, Zoom
  
  
• No onboarding or workflow changes required

Fintech founders often design for insiders. But growth comes from products that feel native to non-experts. Usability isn’t a feature but a survival.

Target real pain (even if it’s boring)

According to Fyxer’s survey of 1,000 U.S. workers:

• 59% feel overwhelmed by admin tasks
  
  
• 51% spend more than a quarter of their day on them
  
  
• 72% want AI tools to help them focus on more meaningful work

The problem was everywhere but under-addressed. Instead of chasing hype, Fyxer solved a core friction point that others ignored because it wasn’t exciting.

In fintech, this often means fixing broken processes in compliance, onboarding, billing, reconciliation. It’s not sexy, but it’s where the money is.

Leverage domain knowledge and proprietary data

Before launching the AI product, the Fyxer team ran the UK’s largest virtual executive assistant agency. That gave them:

• Deep operational understanding of the problem
  
  
• A proprietary dataset of 500,000+ hours of assistant workflows

That dataset became the foundation for Fyxer’s memory engine and natural language automation.

For fintechs, this is a reminder: domain expertise isn’t just useful — it’s an edge. Use the data you already have. Build from what you know best.

Nail the fundamentals before scaling

Fyxer’s growth has been fast — but grounded:

• From €1M to €17M ARR in 7 months
  
  
• 180,000+ users
  
  
• 15M+ draft emails, 500k+ meeting notes
  
  
• 90% user retention after 3 months

And they proved it worked in real businesses. eXp Realty expanded from a 40-user pilot to 2,000 users in just eight weeks. Knight Frank did a full internal rollout in the same timeframe.

This is what investors like Madrona and Lakestar bought into. Not just vision — usage, retention, and proof.

Use funding to scale what already works

With their Series B, Fyxer plans to:

• Expand in the U.S.
  
  
• Double team size in 3–6 months, focused on local hires
  
  
• Invest in deeper AI capabilities like contextual chat and proactive suggestions

Notably, they’re not launching a new product line or chasing enterprise. They’re doubling down on what their users already love.

Fintech startups should take note: if it works, scale it. Don’t pivot just because you raised money.

Key takeaways for fintech startups

Here’s what Fyxer AI’s story shows:

• The most scalable products solve boring but painful problems
  
  
• Accessibility beats complexity, especially for non-technical users
  
  
• Industry experience and proprietary data are underrated weapons
  
  
• Growth is nothing without retention; prove you’re building something sticky
  
  
• Partners and pilots help validate early and scale fast
  
  
• Fundraising should follow traction, not precede it

Fyxer didn’t reinvent productivity. They just fixed what everyone hated — and did it well. That’s a lesson fintech founders would do well to remember.

Your Fintech Story helps founders turn insight into momentum. If you’re solving a real problem and want help scaling it, let’s talk.

Revolut’s recent success in securing in-principle approval for key payment licenses in the United Arab Emirates (UAE) offers a masterclass in fintech expansion. The London-based fintech, known for its global financial super-app serving over 60 million customers, has received initial approval from the Central Bank of the UAE for Stored Value Facilities and Retail Payment Services (Category II) licenses. This green light paves the way for Revolut to launch a comprehensive suite of products for retail customers in the UAE. More than just a corporate milestone, this development provides valuable insights for fintech founders on how to strategically expand into new markets.

Collaborate Closely with Regulators

A standout move in Revolut’s UAE entry is its proactive engagement with the country’s regulators. By working in close partnership with the Central Bank of the UAE (CBUAE), Revolut ensured it met local requirements and gained trust. The UAE’s forward-thinking regulatory environment made it an attractive market, but Revolut still had to demonstrate its commitment to local rules and standards.

The lesson: treat regulators as key stakeholders. Early, respectful dialogue with regulators can speed up market entry and build credibility. Compliance isn’t a checkbox – it’s part of your strategy.

Choose Markets with Demand and Momentum

The UAE fits the profile of a high-potential fintech market. It offers a dynamic economy, high digital adoption rates, and a strong appetite for innovation. Revolut called it a “pivotal growth market” for a reason.

Founders should prioritize markets with demand, digital readiness, and regulatory openness. The UAE has a tech-savvy population and consumers looking for better financial tools. If a market has unmet needs and is open to innovation, it’s likely worth targeting.

Build with Local Insight

To lead its Gulf expansion, Revolut appointed Ambareen Musa as CEO of the GCC. Musa is a fintech veteran who founded Souqalmal.com and launched a financial literacy app in the region. Her focus on financial education and consumer empowerment is central to Revolut’s UAE strategy.

The move reinforces a clear principle: local leadership accelerates local relevance. Musa understands the market, the culture, and the gaps in the existing financial system. Her appointment signals Revolut’s intent to solve local problems – not just export a global template.

Stay Flexible in How You Hire

Revolut plans to ramp up hiring in the UAE. As a remote-first company, it can recruit talent across the region without physical limitations. This gives it access to a diverse, highly skilled talent pool and allows it to scale quickly.

Founders should consider hybrid or remote hiring models when expanding. They let you tap into a broader talent base and build regional understanding without the costs of relocation. Hiring should move in sync with expansion milestones.

Think Global, Deliver Local

Revolut operates in over 30 countries and wants to be one of the top three financial apps in every market it enters. It aims to deliver localized solutions while staying true to its core mission of empowering users to take control of their finances.

The lesson here: don’t copy-paste your product into new markets. Adapt to local norms, integrate with regional systems, and consider local preferences. Global vision works best when it’s implemented with care.

Key Takeaways for Fintech Founders:

• Work with regulators early to gain trust and speed up approvals.
  
  
• Target markets with high digital adoption, real demand, and supportive regulation.
  
  
• Bring in local leadership to navigate culture, pain points, and partnerships.
  
  
• Stay flexible in hiring, especially across regions.
  
  
• Localize your product and user experience without compromising your mission.
  

For fintech founders looking to scale globally, this is a playbook worth studying.

Want help building your fintech growth strategy? Reach out to us, where we help startups grow.