Your Fintech Story | We help fintech and IT companies grow 🌱

Day: June 5, 2025

  • Fintech’s 3% Market Share Is Growing 3x Faster Than the Entire Industry

    Fintech’s 3% Market Share Is Growing 3x Faster Than the Entire Industry

    Global fintech is no longer just the bold upstart nipping at the heels of legacy finance. It’s emerging as a disciplined, fast-scaling force with real financial firepower. According to the QED-BCG Global Fintech Report 2025, the sector is outperforming traditional banks in revenue growth, proving it can deliver profitability at scale, and building the foundation for long-term global impact. This isn’t just momentum; it’s a structural shift. The fintech model is no longer a bet; it’s a proven playbook. And the numbers back it up.


    Global Growth: Up, Up, and Still Only 3%

    Fintech revenues jumped 21% year-over-year in 2024, compared to just 6% growth for traditional finance. But despite that impressive pace, fintech still represents just 3% of total global financial services revenues. That means there’s a staggering amount of room left to grow; nearly $13 trillion in opportunity.

    Let that sink in. After 15+ years of fintech hype, we’ve still only eaten a small corner of the pie. And yet, this tiny slice has outpaced the whole cake.

    The United States leads with over $120B in scaled fintech revenue (52% of global share). China follows with 16%, while Europe lags at 8% due to market fragmentation. Still, fintech stars in the UK like Revolut, Monzo, and Starling are showing the continent has strong potential.


    The takeaway? Focus on high-growth markets, but don’t overlook fragmented regions. If your product solves a real problem, you can scale even in tough terrain.


    Profitability: Not Just a Unicorn Dream Anymore

    The days of “growth at all costs” are fading fast. The average EBITDA margin for public fintechs rose to 16%, and 69% are now profitable. After years of burn rates and big promises, fintechs are showing investors they can make real money.

    This is a mindset shift that startup founders can’t ignore. Profitability isn’t just a buzzword but a strategic advantage. It buys you time, leverage, and credibility.

    And let’s not forget: 150 unicorns globally are IPO-ready, waiting for better market conditions. That tells us one thing. Being “IPO-able” is the new benchmark. Whether or not you plan to list, investors and acquirers are now looking for signs of operational discipline, product-market fit, and scalable revenue.


    Where Fintechs Are Winning (and Why)

    Just 100 companies account for 60% of all fintech revenue. The top five verticals are:

    • Payments (~$126B), led by wallets and processors
    • Challenger banks (~$27B)
    • Trading & crypto (~$16B)
    • BNPL/point-of-sale lending (~$9B)
    • Merchant acquirers and vertical SaaS

    These aren’t random wins. Fintechs succeed by solving real, persistent problems traditional banks ignored: clunky merchant tools, underserved users, opaque FX fees, or needlessly complex onboarding.

    If you’re a startup founder, ask yourself: where is friction hiding? Where are incumbents either absent or underperforming? Then go deep, not wide.


    Fintech vs. Traditional Banks: Same Game, Different Tools

    Fintechs are outpacing the old guard with sharper execution, smarter tech, and faster moves. And the numbers make it clear. Fintechs are:

    • Growing 3x faster
    • Growing deposits 10x faster
    • Operating with modern tech stacks
    • Deploying AI and automation faster than incumbents

    Banks still have trust, balance sheets, and regulatory clout, but fintechs are catching up with leaner models, laser focus, and superior user experience.

    In fact, many fintechs are starting to look like banks: adding lending, insurance, and even physical cards. Meanwhile, banks are launching digital-only brands and embedding fintech UX into legacy systems.

    If you’re building in fintech, you’re not just up against old institutions. You’re in the middle of an identity merge. The edge comes from clarity: know your lane, and build defensibly.


    Spotlight: US, UK, EU

    • United States: The fintech capital: driven by massive domestic demand and payments-first infrastructure. Startups like Stripe, Square, Chime, and SoFi are scaling beyond one niche.
    • United Kingdom: Neobank central. A fertile regulatory environment, open banking APIs, and user-friendly consumer expectations created leaders like Monzo and Revolut. Even JPMorgan launched Chase UK, and topped user satisfaction rankings.
    • EU: Potential-rich but fragmented. Scaling across borders is hard, but regulations like PSD2 and MiCA are paving the way. Success stories like Klarna and Adyen show it’s possible, but you’ll need patience and localized strategy.


    What This All Means for Startups

    The data is clear: fintech’s second chapter belongs to those who scale smart, operate lean, and solve real problems. There’s room to win, but not by copying yesterday’s growth playbook. Few more points:


    • Profitability wins: Growth matters, but margin matters more.

    • Niche beats broad: Solve one real problem really well.

    • Tech is your moat: Use AI, automation, and API-first thinking.

    • Regulations matter: Learn them. Use them. Build compliance into the product.

    • IPO optional, fundamentals essential: Operate like you’re IPO-ready.

    • Don’t chase scale too early: Own your core market first. Cross-border comes later.

    • Be acquirable; or unbeatable: Either one works. But you need a strategy.

    Your Fintech Story helps startups grow with strategy, storytelling, and support. If you want to scale smart, get in touch with us today.